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Barry Feig, a world-renowned marketing
strategist, has been responsible for generating
in excess of $3 billion in sales for companies
such as American Express, First Brands,
Colgate-Palmolive, American Cyanamid, and
Pepsico.
His untraditional "the consumer drives the
market" approach has been responsible for the
success of countless household items like Glad
Lock Storage Bags, Colgate Baking Soda with
Peroxide, Colgate Junior Toothpaste, American
Express' Gift Cheques and Membership Saving's
Program, Arm & Hammer Dryer Sheets,
Ralston-Purina's Kibbles & Chunks and Lucky Dog
dog foods, R.T. French's Vive La Dijon, and Deli
Singles. He has also created a medical glove
that is revolutionizing burn treatments in
hospitals across the country.
Feig, has authored more than fifty articles,
published in Advertising Age, Executive Female,
American Demographics, and Marketing and Sales
Management. He writes a monthly column on
marketing strategy for Food & Beverage Marketing
and other trade magazines.
His book,
The New Products Workshop,
Hands-on Tools for Developing Winners,
published by McGraw-Hill, allows the reader to
tap into his breakthrough techniques to
conceive, develop and market successful products
-- or to revitalize existing ones.
His second book,
Marketing Straight to the Heart, has been
published by Amacom and has recently been
translated into Chinese and German for the
burgeoning markets of Mainland China and
Germany.
Prior to founding the Barry Feig's Center for
Product Success. Feig owned two advertising
agencies, Ad Ventures and Feig Communications,
both in New York.
Specializing in the automotive, packaged goods
and high technology fields, his clients included
IBM, Schenley Distillers, and Curtis
Instruments, Feig has taught M.B.A. level
courses in Strategic Marketing at the University
of New Mexico. He has held memberships in the
American Management Association, including their
President's Club, Product Development Management
Association (PDMA), the American Marketing
Association and the Sales and Marketing
Executives Club. |